Bari Barel

Apr 26, 20223 min read

Brazil on the Map: 4 Brands you Must Know

Updated: May 28, 2022

For Brazilians, clothes represent an extension of their personality. The bright colors and elaborate costumes worn during Carnival reflect this passion. The same applies to the quality and design of the clothes they wear every day. Being well-dressed demonstrates you care about others around you. Looking your best is not a selfish attempt to gain recognition from others but an act of respect.

At the same time, your clothes allow you to be unique and interact with others on a more personal level. These aspects of fashion have tremendous influences on our relationships, our experiences, our behaviors, and our self-image. For Brazilians, these things feel very natural. Embracing a fashionable style that fits who you are while honoring those around you creates a healthy you and a healthy community.

1) Farm Rio

The story began in 1997 in Rio at a local independent fashion market called Babilonia Feira Hype where founders Katia Barros and Marcello Bastos took their chances on launching a clothing line that embodies the feminine spirit and vibrant colors of Rio.

Brazilians quickly fell in love with the brand, the booth became a store, that grew into more stores, and now FARM is Brazil’s most recognized brand.

The brand partnered with One Tree Planted to aid in reforestation efforts in the Amazon rainforest, the largest rainforest in the world, and the Atlantic Forest. For each purchase, they donate the dollar amount equivalent to one tree to be planted.

Up until November 2021, they have already donated 659,487 trees to be planted in the Amazon and the Atlantic Forest.

Fruit Dream Crochet Sweater

Price: $225

White Spring Bananas Bikini Top: $85, Bottom: $65

Black Cool Leopards V Neck Maxi Dress

Price: $245

Strawberry Cross Stitch Midi Dress

Price: $275

Mermaid Bananas Bikini Top: $75, Bottom: $60

Where can you get it? Store locations: FARM Rio is all around Brazil with more than 80 stores, Miami, New York. Also at Farmriom.com, ShopBop.

2) Vix Paula Hermanny

Created from the talent and vocation of Brazilian Paula Hermanny, in 2002, in California, ViX completes 20 years of maintaining, with each collection, the strong pillars of the brand's DNA. Details such as gold-plated metals and handmade embroidery are meticulously balanced in authorial proposals with an unmistakable trait. As a base, prints and special fabrics, with exclusive textures, in perfect fit models that have become a reference and inspiration around the world. Paula insists on offering a cool and timeless role and sensuality in measure: sophisticated, but unpretentious.

Luana Detail Long Dress

Price: $398

Karina Mini Cover Up

Price: $188

Block Tri Bikini

Top: $98, Bottom: $98

Suzi Midi Dress

Price: $248

Firenze Block Tri Bikini

Top: $98, Bottom: $98

Vix Olivia Sandal

Price: $228

Where can you get it? Store locations: All around Brazil, California, and Florida.

Also at: www.vixpaulahermanny.com, Revolve, Net A Porter, Nordstrom, Yoox.

3) PatBo

PatBo is a Brazilian brand that captures the vibrant energy of South America through its artfully hand-embroidered RTW and swims collections. Founded by Patricia Bonaldi.

PatBo X Alessandra

Shirt: $365, Shorts: $365

Bossa Embroidered Beach Dress (SS22 RUNWAY)

Price: $850

Plunge Beach Dress (SS22 RUNWAY)

Price: $625

Lace-Up Maxi Dress

Price:$725

Embroidered Crochet Bech Dress (RUNWAY)

Price:$950

Where can you get it? Store location: New York.

Also at Patbo.com & Revolve.

4) Adriana Degreas

Adriana Degreas was founded in 2001 in São Paulo and is one of the leading luxury beachwear brands in the world. Widely recognized for her aesthetics, unique designs, and flattering looks, Adriana mixes the cool-chic Brazilian heritage with innovative shapes and cuts and presents the new vintage-contemporary pieces for remarkable women with a retro twist.